Working with a newcomer to the German art scene, Paul Schrader, Cross Jeans launched a limited edition denim jacket in the artist’s signature design. Intense colors and dynamic composition define the work of the Hamburg-based artist and cover the back of the jacket.
Cross Jeans x Paul Schrader
Berlin-based label Cross Jeans celebrated the first design collaboration in its history as part of Berlin Fashion Week.
Our launch event tasks included brand research, event planning, conceptualization, and guest management. The focus of the event was on discussions with journalists and creators about the brand and capsule collection with the aim of generating social media coverage as well as publications in lifestyle and fashion media.
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