More than 7.300 guests visited the interactive experience over six days. Under the slogan #NeverStopPlaying, a space was created that encouraged visitors to be creative and express their inner child with interactive experiences. Celebrity support was provided in the form of actress, presenter, and DJ Palina Rojinski and social media star Riccardo Simonetti.
MAGNUM HOUSE OF PLAY
The specially installed Glitter Swing – a golden swing hanging from the 13-meter-high ceiling – and the Cookie Ball Pit were two particularly popular installations at the “Magnum House of Play”. The chocolate fountain where visitors could create their own Magnum ice cream was another draw. In addition to the idea management and communication concept for the event, we were also responsible for influencer communication and traditional media relations.
The design concept, scenography, and implementation were realized with the support of the Atelier Markgraph design agency.