McArthurGlen x AMD

Under the slogan “Making every day brighter”, the partnership between the McArthurGlen Designer Outlets and the AMD Academy of Fashion & Design entered its next phase in summer 2021.

Eight students added some light to the darker months of the year with their colorful creations and whetted the appetite for fashion. Bright colors, extravagant cuts, and exciting combinations – the students’ color blocking looks were skillfully displayed as part of a professional photo shoot above the rooftops of Berlin.

There were no limits to creativity when it came to the staging and implementation of the designs. The students’ individual interpretations were created exclusively from the McArthurGlen Designer Outlets 2021 summer trends. COR Berlin conceived the collaboration and provided support with traditional PR.

 

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