Letters were sent from, among others, winemaker Hilde Van den Dries, apple farmer Judith Mathá, chocolate maker Katya Waldboth, hotelier Michil Costa, Michelin-star chef Norbert Niederkofler, forest bathing expert Stefan Braito and hut owner Stefanie Rogger.
Mailing with Letters from South Tyrol in Summer
In 2021, unique South Tyrolean personalities invited journalists to a press trip to South Tyrol by sending them personal letters.
The journalists received individual packages from the South Tyrolean locals, including wine from Hilde Van den Dries, chocolate from Karuna Manufaktur and a “Cook the Mountain” cookbook from Norbert Niederkofler. With a unique gift and personal letter from South Tyrol, the journalists were given an insight into the destination and the people and products that make it so special.
COR Berlin was responsible for the brainstorming and conceptualization of the project, selecting the personalities, planning, implementing, and following up on the mailing.