The modular furniture design and high-quality photographic art create an almost perfect interplay. The USM interior designers and LUMAS curators took proportions, color, and esthetics into account to match the USM design classics with LUMAS works, creating a subtle interaction between furniture and art.
USM x LUMAS
Design classics meet art – interior design is an art in itself and the possibilities for individual living space design are incalculable. With their joint campaign “USM x LUMAS – Modular meets art”, the two design experts have reinterpreted the interaction between furniture and art.
The choices of color for the modular furniture system and high-quality artworks created completely new perspectives. These jointly designed color worlds told their own story and therefore created various moods and unique living atmospheres for design and art lovers and all those who wish to become one. COR Berlin conceived the core idea and was responsible for the planning, support, and traditional PR work for the brand cooperation. It was also responsible for invitation and guest management for the associated events in Berlin and Hamburg.
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