COR Berlin was responsible for the conceptual collaboration, creator marketing, traditional media work and invitations and guest management for Berlin Fashion Week.
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USM x WIILLIAM FAN
The best of both worlds. The partnership between traditional Swiss company USM and renowned fashion designer William Fan has become an established relationship following their first collaboration in January 2023. As part of Berlin Fashion Week in September 2023, USM structures were used to create the central element of the set design at the Gropius Bau.
Elaborate floral installations gave the steel columns a cheerful character and picked out the collection’s color scheme. As a special feature, both the USM structures from the pop-up store and individual pieces from the designer’s office and showroom furnishings were used for the installations in line with the philosophy “Re-Think, Re-Design, Re-Value”.
