SERVICES

A solid concept is the foundation of every execution. First, we take the time to develop an understanding of the brand, analyze the status quo, and set ourselves goals. To do so, we draw on our comprehensive basic knowledge and many years of expertise as communication and consulting experts. We’re creative and like to think outside the box. We’re honest and sometimes go where it hurts. The result is a well-founded, targeted concept on the basis of which we develop measures together with our clients and translate them into project plans with clear responsibilities and deadlines.

When people talk about brands, they’ll often have a logo in mind. But there is actually so much more behind a brand and this is where storytelling with the communication of values is the key to success. We help to substantiate and emphasize these values while generating added value, from analysis and strategy to customized processes.

Public Relations is successful when it focuses on its core – the relationship between brands and people. It pays off when brands and companies have invested in a sustainable relationship with the media, with opinion leaders, and ultimately with consumers. Our foundation lies in traditional PR and professional media relations. This includes our knowledge of the needs of journalists in a changing media landscape and how to translate marketing into press work. From press releases, topic pitches, editorial visits and interviews, to press trips and press events.

Even though we prefer to focus on the good things in life, we’re always there to support our business partners when difficult situations arise. It’s a great advantage when an agency really knows the brand, the company, and the people behind it. If we believe that a crisis requires further expert advice, we’ll simply arrange this. 

When it comes to crisis management, we rely on an uncomplicated, quick and honest dialog with those responsible for the press and company management in order to develop customized measures. From Q&As to statements, the organization of background discussions and interviews, media monitoring, workshops, and crisis plans.

Our passion is bringing brands together to create a perfect match, with a focus on shared values and goals. From research to implementation, we offer support every step of the way with our many years of expertise, whether it’s a joint creator collaboration or a capsule collection.

The key to a successful influencer campaign lies in finding the right people and understanding the target group. Since COR Berlin was founded in 2010, we’ve seen the digital world and all new channels as a chance to communicate with people. We adapt to the channel and its key players when we share our stories and create content. We also use helpful tools such as Creator IQ. However, our relationships with micro-influencers, influencers with the greatest reach, opinion formers, creatives, and the respective management remains our most important tool.

Coming up with creative dialogs is our passion as we believe stories are best told by people. In our job, it’s important to find the right people to authentically and individually convey brand messages and values to the target group. We help to find long-term or campaign-related testimonials, negotiate contracts, and implement campaigns, from social media to comprehensive communication campaigns.

Content and stories with substance are becoming increasingly important in the battle for consumers’ attention, whether for mature consumers, millennials, or Gen Z. Together with a network of creatives that has grown over many years, we create content for digital and analog channels: social media, photo and film productions, podcasts.